Did you meet Aniye By thanks to the Rolling Stones dress worn by Chiara Ferragni or by doing research online? Here we reveal everything you don't know about Aniye By, her rock style and her founder Alessandra Marchi
The story of Aniye By
Alessandra Marchi, founder and creative director of Aniye By, is a "daughter of art": her father Vannis Marchi and uncle Marco are in fact the owners of the Liu Jo group. Growing up breathing fashion and traveling the world, Alessandra founded her brand in Carpi in 2000 with a very specific idea: to create contemporary rock-inspired clothes for women who love to dress in an unconventional way.
Since that day, Aniye By has exploded and established itself today as one of the reference brands for modern girls and women.
The style of clothing and accessories by Aniye By
Alessandra, in an interview, defined the style of her "re-vintage" brand Aniye By. In fact, she takes inspiration from the clothes of the past and reinterprets them creating super modern collections. All garments, from dresses to sweaters, are a perfect mix of styles and moods: rock, romantic, and innovative.
For Aniye By, the connection with music is fundamental. It is from it, in fact, that the stylist Alessandra Marchi draws inspiration to design the Aniye By collections. He draws on the icons of the past such as David Bowie, the spirit of rock groups and the graphic tees of musical bands to create perfect garments for urban-style. You will all remember the success achieved by the Rolling Stones dress of the last collection, we have seen it worn by Ferragni and by many of you who have bought it from Peccati di Stile.
The link with music is also clear in the presentation of the next autumn / winter 2021-2022 Aniye By collection, which was launched by the short film “Lotty Love”. The protagonist is Carlotta Antonelli (Angelica Sale di Suburra) who, thanks to Aniye By clothes and accessories, seems to be a real rock star.
The Aniye By dresses
The reference to the 80's style is also present in each new collection, with the famous Aniye By tulle dresses that have now also made all our customers fall in love, and the important shoulder straps. The Aniye By short dresses that show off the legs and those in shiny fabrics to stand out all night.
For the Aniye By blouses, Aniye By jumpsuits, Aniye By leggings and Aniye By t-shits, animal prints are back, mixed with bright colors and graphics to create ironic and impactful garments. There are also the beloved Aniye By floral print maxi dresses, to be worn with flat sandals or with Texan boots. A very popular new entry are the Aniye By baby doll dresses that slender the figure and really look good on everyone. To be worn with bare shoulders, with a t-shirt or with a blazer and sneakers.
Aniye By: sneakers, high sandals and accessories
In a game of contrasts, Aniye By proposes us to wear her basketball sneakers together with the most elegant tulle dresses and blazers of the collection. We must say that the combination won us over immediately and is super approved for us! On our shop, and in the physical store of Peccati di Stile, you can try them together with the accessories of the new Aniye By collection. Our favorite piece? The Aniye By shine belt to match the Elettra sandals (also super glam and sparkling).